Have you ever opened Facebook hoping to see our latest wax melt restock, only to realize you haven’t seen a post from us in days?
Trust us, it’s not you, and it’s definitely not us—it’s the Facebook Algorithm. We know, we know... "Algorithm" sounds like a boring math word, but it actually controls which posts show up in your newsfeed. Since we love our community of over 1,000 wax melt lovers, we want to make sure you never miss a beat (or a scent!).
How the "Magic" Works (And Why a "Like" Isn't Enough) Think of Facebook like a giant filing cabinet. When you Like a post, Facebook thinks, "Okay, they saw it." But when you Love, Wow , or Comment on a post, Facebook thinks, "Wow, they REALLY love this! I should show them more from this business."
If you stop interacting with our posts, Facebook assumes you’ve lost interest in your home fragrance obsession (as if that could ever happen!) and starts hiding us from your feed. 3 Quick Ways to Keep Your Home Smelling Amazing:
- React with Heart: Instead of a standard thumb-up, use the Love or Care reaction. It tells the system you want more of what we’re posting!
- Say Hello: Even a quick "Love this scent!" or a "Need this!" in the comments makes a massive difference in keeping us visible to you.
- Check Your Settings: On our Facebook Page or Group, click the "Following" or "Joined" button and select "Favorites." This tells Facebook to put us right at the top of your feed every single time. We Miss You! We are so much more than just a business; we’re a community of people who love a cozy, fragrant home. We have so many exciting things coming up—new seasonal melts, exclusive giveaways, and behind-the-scenes peaks—and we don’t want you to miss any of it. Pop over to our Facebook group or page right now and leave a comment on our latest post so we know you’re still part of the family!